WHO IS A MUSIC PROMOTER?
A promoter is someone who discovers talent, develop and bring the best out of it to the world.
Music promoters, marketers and distributors are the once that make money most in the music industry.
THERE ARE WAYS TO MAKE MONEY AS A PROMOTER.
30. ORGANIZE A TALENT HUNT SHOW
Many people got their millions from this idea.
There are millions of singers out there looking for helpers or sponsorship. Advertise your concept with a sincere aim to help the upcoming art by showcasing your plans and the available gifts items, record deals, signup, car-giving, awards and cash prices that could attract millions of people to participate. Assume your audition ticket is sold for N1,000 and 10,000 people registered, that is N10 million naira.
The secrete here is that people may not really respond well until they see the first attempt succeeded and winners went home with those gifts and all the said packages.
It is good to note that you may not make it at the first attempt but you would have laid the foundation and the integrity.
So, you need a strong type of publicity to reach out to people who are your target audience.
The programme must be organized well to meet the world standard. You also need to use your brain very well to calculate the profits and the lost before you start or else you have yourself to blame.
You cannot do this event without the experts.
31. MAKE MONEY FROM SPONSORS
You could get sponsors for your talent show who would place adverts in various packages such as TV slots, magazine Ads, online advert and promotion of the event.
You need a proposal or a cover letter to approach companies who may likely want to place an advert in your show. This could give you a bountiful harvest.
32. CONCERT TICKET REVENUE
Organize a big musical concert for ticket revenue. Engage about five popular musicians (Talk of the moment) and some other comedian as well as feature actors and actresses to boost the occasion. People or fans of those popular musicians would definitely want to see them perform live.
You may be surprised about the turnout. There are many things that you need to consider:
- A good financial negotiations and payments plan with the musicians you know would pull the crowd.
- A hall or church that is fascinating and secure for wealthy people.
- The high quality of musical instrument that will bring the best out of the musicians you paid for and also make the show a better one is needed.
- The type of promotion and noise about the concert to reach all and sundry is necessary.
- Online booking and ticketing faculty would be great to get quick revenue.
- An additional concept to generate income from the event such as getting sponsors would be a good idea.
- Sell a table of 5 or 10 with a huge amount of money for big celebrities or top wealthy people.
The more money you spent, the more the good result you will get.
33. BE A RECORD LABEL OWNER.
You can be a Record Label owner and start buying and selling CDs. You can Sign artistes or buy musical album outrightly to generate revenue.
Someone like Nathaniel Bassy would sell faster than any other worship leaders in the gospel music industry today. Other top musicians like Sinach, Chioma Jesus, Mercy Chinwo, etc would sell faster than many other artistes or upcoming.
WHAT YOU NEED TO DO:
- Choose the artiste of high demand in the market.
- Approach him/her with a good offer to buy/lease his/her new release.
- If you are fortunate to buy, register the song as yours and get the copyright.
- Make sure the job (Album) is well produced.
- Consult supporting distributors across all states of Nigeria or through their association that your artiste would be releasing his/her album soon and give them your contact details to carry them along.
- Do digital copyright to curb piracy and prevent unauthorized users on the internet.
- Start the publicity and promotion as soon as the negotiations are completed.
You have to spend much money on this aspect to achieve a wider reach. But this idea would be hindered by the Covid-19 pandemic at this time.
PROMOTION PLATFORMS:
1. Start your publicity with an announcer on radio stations in your region.
2. Use all radio stations with major presenters.
3. Use popular TV Shows like (Your View on TVC or OWUROLAWA in LTV) with presenters that has a high reputation in the broadcast industry
4. Use all types of media print to show the world, what is coming soon.
5. Use another comprehensive advert on social media such as Facebook, Instagram, Twitter, Youtube and WhatsApp to create huge awareness.
Note: As you are pushing the publicity, let there be a date of release.
6. Organise an album launch concert for the release of the album. Invite major distributors who had been informed earlier. Use that opportunity to invite some special fan of the performing art.
7. Make sure that the distributors had booked and paid for a certain amount of Cds to be given to them on that day.
8. Make sure that the portal for download, streaming, direct sales and partner page is ready online before the album launch.
The promotion continues on radio and the internet as the sales proceed.
9. Make sure you are also ready for inter-state distributions immediately after the album launch.
Note: If you don’t have enough money please, don’t invest in this idea.
34. CREATE A BLOG ABOUT MUSIC
Blogging is the most challenging way to get paid to listen to music, but also the highest-paying. Are you thinking of creating a music blog? You should know that a successful music blog requires a lot of time, capital, and resources.
Firstly, you must narrow down the genre and objectives of the blog. Are you more interested in writing about local music, international music, or both? Similarly, do you want to review music or simply discuss different topics related to music?
Moreover, you must select your target audience. This step is the most significant because it determines how you’ll market the blog.
For example, let’s suppose you’re targeting fans of country music. You must focus outreach on things like:
– Live country events
– Country music concerts/festivals
– Social media pages related to country music
– Local music joints
– Connecting is an essential component. You must develop connections with local artists, music labels, and organizers of music festivals and events. This can lead to you beginning to make supplemental income from your blog.
If you manage to get a steady following, artists and record labels will pay for promotion on your page. You can earn up to $1,000/month with a successful music blog.
However, there’s no exact way of gaining a steady following right away. You can study other successful music blogs like Buzzbands or DiscoBelle to get a better idea of what works well.
The good news is that creating a blog is simple and cost-effective. You can start a blog with Zodmox for only $7/month and get a free domain name along the way.
