11. MAKE MONEY THROUGH ALBUM LAUNCH

Many musicians made their first millions from their album launch.

A well-packaged album launch could lead one to his/her fortune. However, you need to be calm when planning not to mess everything up.

I will give you 5 major mistakes and five major necessities needed in planning a good Album Launch.

Album is like an investment or a seed planted. The time of harvest is always sweet to rip what is planted.

A. EIGHT MAJOR NECESSITIES.

(a) You need an album. You must have at least an album of your own, nothing less than 30 minutes (minimum of 5 tracks) in a CD format.

(b) You need people. There are two types of people to engage.
– The rich & wealthy people
– Association or social groups.

The groups are meant to fill the hall and be a source of motivations to the rich which are the giving class.

(c) You need publicity. A very good TV & Radio advert, Posters, Social Media advert that feature the set of valuable people you have invited is necessary.

(d) You need an IV & Letter.
A well-designed IV & letter would speak better about how the launching would be to the invitee.
You can customize an invitation card for a particular personality to convince him/her. A letter of permission to use certain things may also be good in some instance. Give your planning to an expert.

(e) You need a good venue. You need to have in mind the kind of people you are bringing to your album launch. Their safety, rest of mind and comfort is necessary. Some rich people may decide not to come to your occasion because of insecurity in the area you invited them to.

(f) You need a good Sound System.
Remember you need to perform on that day. Make sure that a good sound system that would bring your album playback is available. If you need help in this area, consult an expert.

(g) You need an Experienced MC.
Many album launching was messed up by inexperienced MCs. There are methods to keep the occasion in a good state but if the MC does not have the capacity to do so, it will be too late to adjust. It is the culture of some MCs to seek personal income at events rather than pressing forward to the success of the event. A good MC will entertain the crowd and make the occasion comfortable for everyone. You need a planner who knows a good MC.

(h) You need a Short Documentary. The documentary package would be displayed on a big screen showing your needs on the album launch. This idea would showcase your short biography, and what you need the assistance of the invitee for. Some people may display on the screen that they need a bus, car, musical instrument, video production, CD mass dub, etc.
Our experience showed that until your benefactor knows what you want, they give you a token.

B. EIGHT MISTAKE IN PLANING ALBUM LAUNCH.

(a). Sending Out Invitation When The Album Is Not Ready.

It is the habit of most musicians to be anxious or excited about their new release. They however send out invitations while the album is yet to be completed in the studio or before the general planning.

This would lead to a lack of proper planning that would eventually crash the success of the album launch.

(b) Late Invitation Or Planning
The beauty of your Album Launch is the presence of the valuable people you invited. You must have it in mind that people you want to invited might have been invited by someone closer to them than you. However, if you are conscious enough, you would have considered their schedule as well as give honour to whom honour is due and give them a long notice.
NOTE :
Based on the relevance of some invitee, you may ask them to give you a date for your Album Launch.

It is a sign of honour and respect to give your invitee a long notice of your event.

It’s a sign of arrogance to give people late notice of your event. Try to respect people and be wise. You still have a long way to go.

You don’t need to create more hatred for yourself and for your career.

The way you treat people is the way they will respect and bless you.

If you treat people as if they are nothing, their response to your call will show how you have related to them.

Be a good person.

(c) Avoid Inviting Wrong People.
This aspect is very important. You need to use your brain wisely in this section, if not you will end up wasting your money.

Get a pen and a book to start writing the names of people to be invited.
– Chief Launcher
– Co-launchers
– Father of the day
– Mother of the day
– Guest of Honour
Don’t fix wrong people in the right positions.
Involve your planner here also.

(d). Avoid Spending Too Much.
Remember that you are raising money for your music promotion, stop wasting the little one you have already.
Some people would go to the extent of making massive souvenir to impress people and some would go and borrow money to rent a hall for their event.
Some people would borrow money to cook food as if what he/she is doing is an anniversary or burial ceremony.

(e) Avoid No Reminder Event.
Some musicians would assume that since they gave their invitees an invitation about three months ago, would remember it at all course.
It doesn’t work like that.
The types of people who always remind you of your event before the date may not really give you except he/she is a sanguine type of temperament.

There are 4 major techniques of event reminder that is good. Let your event planner teach you more of this.

(f) Avoid Distraction On Your Event.
Don’t be carried away when you see the crowd or when people are responding well to your performance. Make it brief and simple because time is not on your side on that day.
Don’t turn your album launch into a concert because you don’t want to offend some guest performers. If there are too many distractions, your main launchers may leave before the album launch and that is all. Follow the order of the program. It shall be well with you. Amen.

(g). Avoid Dream-killer Launchers.
There are people who create a bad impression to cover themselves up because they don’t have money to give by saying “due to the EFCC rules and some other protocol that may be around, I launch this album with an undisclosed amount.”

When your album launch starts like this, you may end up not getting any good thing from the people. In such a case, your event planner and the MC need to neutralize the impression immediately before others would begin to talk.

Is it a crime to give at album launch? No! Please, try as much as possible to be smart on the D-day.
The devil may not be happy about your success, be smart and ready.

(h). Avoid Over Estimation
Don’t expect too much in your Album Launch.
Be satisfied with what God did for you. Don’t be weary when you didn’t makeup to the amount expected.

Learn to appreciate God for what he had done for you. Also appreciate all the people that came, contributed and those who did not come.

Don’t let the amount you made weight you down. Some of your launchers may not showoff by giving you cash or any reasonable amount in the public but would surely give you a very good amount later.

However, if there is a burden in your heart about the amount made, it may prevent you from thanking your guest or getting more from them. Special appreciation is very necessary after your event.

You may still be receiving money five months after your album launch. Don’t offend your invitee. Some people may not want to disclose the amount they intended to give because of security reasons but such people would surely get back with a reasonable amount later.
Some people may not have money at that time and some people would be compelled to do something when they see your behaviours.