23. FREE CELEBRATION TRACKS

This is a piece of music you deliberately produce for a fan on his or her special occasion—free of charge. You will also design the CD jacket and place the celebrant’s picture on it.

To some, the idea may sound crazy. But the principle behind it is scriptural. It’s called “Cast your bread upon the waters”, as written in the Bible:

“Cast your bread upon the waters, for you will find it after many days.” — Ecclesiastes 11:1

There are numerous advantages to this strategy:

• The celebrant may become so impressed and excited that they decide to gift you a car or a large sum of money out of gratitude.

• Secondly, people who receive the souvenir CD or hear the music may begin to contact you for their own events, requesting personalized songs or engaging your services.

This is a subtle but powerful marketing opportunity for your music to reach multiple places and new audiences.

Don’t wait to be invited—take the initiative.
Create a special track for someone’s wedding, birthday, or even their children’s naming ceremony. A 3 to 5-minute birthday song can fetch you unexpected blessings.

When a fan is organizing a burial for a parent, create a music souvenir with about 50–100 CDs based on your financial capacity. Hand these out. You’ll be surprised how one seed can produce a bountiful harvest.

Remember:

Singing is your gift—use it to generate income.
The eagle, though without parent or helper, feeds daily with its God-given potential.

Important Note:
Always praise God first in any of your special production before appreciating the celebrant and their family. This spiritual principle adds favor to your work.

24. MAKE MONEY FROM CD MASS DUPLICATION

Despite popular belief, CDs are not obsolete. Millions of people still use CD players in homes, offices, and cars.

It is a deception to think the CD era is over.

While digital distribution has gained traction, physical CDs still hold sentimental value and accessibility, especially in certain regions and among older audiences.

The decline in CD sales may be linked to factors like the COVID-19 pandemic, but that doesn’t mean people have stopped using CDs. There’s still a solid market for them.

Here are five powerful strategies to help you sell your CDs effectively:

13. DIRECT SALES

Locate a busy or crowded junction, bus stop, or market area and negotiate for a small stand. Set up a sound system connected to a CD player or MP3 player.

Begin to play your music at a moderate but engaging volume. Passers-by will begin to notice, listen, and buy.

Tope Alabi began her journey this way in the early 2000s.
Many people have built houses and careers from this “simple” method.

If you’re too shy to do this yourself, hire a team and pay them commissions per CD sold.

14. CHURCH SALES

Reach out to churches within your vicinity. Request a performance or ministration opportunity during their services or special programs.

If you contact 100 churches, at least 40 may respond positively.

When invited, minister in song and take your CDs along. Many attendees will be moved and may purchase your music immediately after your performance.

Some artists started this way and eventually found themselves ministering abroad—even in the UK.

15. FREE DISTRIBUTION (Bread-on-Water Strategy)

Apply the “cast-your-bread-upon-the-water” principle by producing and distributing your CDs freely in strategic locations.

Go to shopping malls, eateries, traffic stops, and parks. Hand out your CDs as gifts.

Make sure:

• Your name

• Your contact details

• And your brand logo

are boldly printed on the CD cover (jacket). If not, you are missing the purpose.

Soon, people will start calling you for performances, events, and music projects.

That’s where the real reward comes from.

16. ROAD NETWORK SALES

Yes, it may sound dirty—but it works.

Some people have built houses from this approach. All you need is:

• A car or bus

• Two or three helpers

• Your CDs

• A sound system

Drive slowly through neighborhoods or major roads while playing your music aloud. Get the necessary permit (especially in Lagos or other major cities).

Let people hear your music live. Many will flag you down and buy CDs on the spot.

You may not believe the kind of turnaround this little effort can produce.

Final Note:

Your music is a seed. Sow it wisely.
Don’t sit idle. Every step you take—whether it’s for a fan’s celebration, a free jingle, or roadside sales—can lead to abundant rewards when done with purpose, faith, and professionalism.